Farena’s very first experience with technology was during her first 5 years of career, managing PR for a Taiwan-based consumer electronic company. Being a tech-noob, she found herself in awe at every new technological improvements her client had on their products. Her interest in technology grew deeper during her time at Microsoft and Autodesk. Now, an Account Manager at AWS Malaysia, the possibilities of technology goes beyond her imagination. She collaborates with partners and customers to drive Digital Transformation within the SMB-space.