En Sofian Zubir has started his career with banking industry in 2002. He is currently working with BSN since 2010 as a Vice President in Deposit and Payment Department.

With over 18 years experiences in banking industry, En Sofian had various experience especially in Deposit, Cards, Payment and Digital Banking. He had successfully introduced multiple impactful BSN Card products throughout his career regardless for consumer or corporate segment.

His strengths includes Accountings, New Business Development Consultative Strategic Partnerships and Networking. With his current position, he is responsible and heading the Digital Deposit to oversee the overall deposits performance and new opportunity of new business for deposits regardless at the headquarter or states level.