In this guide, we are sharing some of the lesser-known Search Engine Optimization (SEO) strategies that you can use to boost your digital presence, with little time and money. We will be sharing a blend of analytics, and productivity hacks that seem to be forgotten, even among experienced marketers.

You will learn how to:
1) Pick the right keywords in under 10 seconds
2) Use free platforms to boost your Google dominance
3) Be Active without being active
4) Speed up for optimum User Experience
5) Be everywhere - Omnichannel approach

Speaker: Fai Masri, CEO of 3D Brand Agency Pte Ltd

View Video

Post-pandemic, consumer dining habits and behaviours have changed drastically. Large enterprises are investing heavily to work with retailers in their ecosystem to drive new value for their business. To thrive, retailers must digitise and adopt a sell-anywhere mindset.

Speaker: Wee Zi Huan, CEO / Founder of Eunoia

View Video

Whether your small business has existed for years, or just recently started up, finding the most effective marketing strategies is critical.Here are some of those statistically proven marketing strategies that are sure to feature in every small business marketer's playbook.

Moderator:
Jian, Digital Marketing Strategist, Exabytes

Panelists:
1) Henry Ho, DecisiveMarketer
2) Ivan So, Digital Consultant, HDcourse
3) James Soh, Director of Renopedia
4) Julian Yong, Founder of Ecom Champions, Nailujel HQ PLT

View Video

The pandemic last year is has affected everyone of us in some way. In this topic, I am going to share about how EasyStore can help all sizes of businesses to digitalize your business to reach more customers.

Speaker: Eric Lian, Community Manager of EasyStore

View Video

Advantages of building a website with WordPress
(WordPress 建立网站的优势)
- Platform comparison (平台比较)
- Pros and cons (优点和缺点)
- Longterm development (长远发展)
How to get free website traffic through SEO in 2021
(2021 年如何透过 SEO 获取免费网站流量)
- External links (外部连结)
- Social platform (社交平台)
- Private network (私人网络)
- Authoritative website (权威网站)
- Drainage strategy (引流策略)
- KOL cooperation (KOL 联乘合作)
Facebook management
(Facebook 经营)
- Focus on “Facebook Group” operations (把重心放在社团营运)
- Remarketing ads (再行销广告)
- Inbound marketing (集客式行销)

Speaker: Mack Chan of WP Valley (網站迷谷)

View Video

您肯定在Facebook上看到了“Live直播”部分，卖家正在磨光他们的商品或与听众聊天。 您是否也尝试过为您的业务这样做？ 欢迎使用直播串流，这是一种实时与客户联系的新方式。 Livestream Commerce在中国呈爆炸式增长，并且同比增长250％。 疫情已经影响到许多企业，随着商家寻求新的方式来促进其业务发展，今年新加坡出现了直播流媒体。 您肯定在想，这太新了，我该如何为我的企业开始呢？
快来参与由我们的演讲者SHOPAVISION的创始人Rachel Pang与你分享，这是新加坡首个也是唯一的直播购物媒体应用程序，她将分享有关直播商务如何为您的业务推动主动式营销和销售的更多信息。

Speaker: Rachel Pang, 创办人，Shopavision

View Video

分享会内容简介：
-如何把传统行业从线下转成线上活动？
-第一次直播我需注意什么呢？
-关于直播的挑战是什么？

Speaker: Mr Kee Zhe Chong 纪志钟先生, Managing Director of Lian Huat Company

View Video

The maturing of business development and marketing technologies has provided an abundance of opportunities for businesses to reach out to consumers. Where are some of these touchpoints and how should we organise the generated leads in a neatly fashion?

Speaker: Lew Ee Ling, Founder of Hera

View Video

In this session, we will be sharing how companies have successfully benefitted from cloud-based HR solutions and how SMEs can improve their overall productivity and competitiveness - simply by going digital. Learn how you can automate payroll, improve workforce visibility and manage leave entitlement easily, and how this can create a lasting impact on your business operations and organisational success.

Speaker: Chan Chiou Hao, COO of JustLogin

View Video

Branding is a need, not a luxury. Especially in the time of uncertainty, how brand-building can give SMEs the competitive edge is an important strategy.

Moderator: Nadhirah Azhar, Senior Business Advisor & Project Coordinator, SME Centre @SMCCI

Panelists:
1) Raja Ramachandran, Director of marketing, Tech in Asia
2) Swati Gauba Kochar, Chief Digital Strategist, Hoppingo

View Video

With less face-to-face interactions possible, an online presence is paramount in the covid-19 era. While we always had an online presence via our social media and website, Covid-19 accelerated our need to bring some traditionally offline interactions such as classes into the virtual realm. Additionally, as companies grow larger, there are more tasks that are required to be automated and outsourced to scale the business efficiently using technology.

Speaker: Joan Chua, Founder of Fleuriste Pte Ltd

View Video

What is New Retail? How could businesses benefit from the deployment of New Retail business model? 91APP will reveal the mind-blowing success secrets and valuable insights for the first time in Singapore.

Speaker: Lee Wei Hong, Senior Business Consultant, 91APP

Download Slide

While digital presence has been heavily emphasised as we are encouraged to make a digital transformation, what role does public relations have to play amidst it? In this session, we go through how public relations has transformed, and how we can strategically utilise public relations to aid in a brand's digital transformation.

Speaker: Marjorie Poon, Co-Founder and Managing Director of DIFY PTE LTD

Download Slide

With the accelerated adoption of digitalization, we take a deep dive on trends that will chart the course of digital health ahead.

Speaker:Serene Cai, Co-Founder of Speedoc

Download Slide

The foodservices industry is probably one of the last few to be digitalised. While there have been a plethora of digital tools to drive F&B sales revenues, the way Buyers & Suppliers interact for their food supplies has largely remain unchanged for decades. We explore how the introduction of B2B platforms can help bring benefits to both parties.

Speaker: Keith Tan,  Co-founder & Chief Product Officer of Zeemart Pte Ltd

Are your employees ready to be accelerate your business growth? With the rapidly evolving economy, there is an increasing need for companies to be agile and get up to speed in order to propel business growth. In this session, we will share more about the importance of upskilling your employees and case studies on how companies have empowered their employees with the relevant skillsets that brings their business to the next level.

Speaker: Lim Shan Shan, SME Skills Manager, Prudential Assurance Company Singapore

Motivating employee, the most important asset of a company, should always be a top priority. We will show you how to set up a fun and engaging reward and recognition program to help SMEs compete with large corporations when it comes to benefits and compensation. Moreover, you could align this reward program with your KPI / OKR so that everyone moves in the same direction. Without costing a bomb for benefits, you can now keep your team happy, improve productivity and reduce employee turnover easily.

Speaker: Shu Yih, CTO of EasyWork

Download Slide

Digitalisation Brought Increase in Sales Up to 40%

Speaker: Sunshine

Speaker: 91APP

New technologies and new ways to connect with consumers are transforming the retail sector. To compete effectively, traditional retailers should reimagine how they create and capture value, thinking past omnichannel positioning to find the best uses for their assets.

Moderator: SIDEC

Panelists:
- Sunshine
- 91APP
- Hair Depot
- Xilnex

Digitizing Our Business Helped Us Survive through Pandemic

Expand Business Reach to Customers through Online Platform

Why and how did we started selling kuih online, what platform and solutions we use to sell, creative and branding of the brand, food delivery solution, encourage all traditional business owners to online

Speakers:
- Angeline Lo, Founder & Head of Marketing, Okay Eats
- Joey Lee, Founder & Head of Creative, Okay Eats

Speaker: Kenneth Quah Kim Kean, Founder & President, Phoenix Asia Holdings and Cili Panda Sdn. Bhd

Speaker: Google

F&B Industry: Let's Go Digital

Go digital is a hot topic in the F&B industry nowadays. However, misconceptions have also grown about digital transformation, which has subsequently affected the F&B industry. This panel is going to show you the misconception of digital transformation and the how F&B industry can digitize easily.

How would you know when’s the best time to implement operation/admin/accounts/maketing/sales initiative. This session, Gary will share his experience on expanding HEXA FOOD from manufacturers to online.

Speaker: Gary Gan Kian Keat, Managing Director, HEXA FOOD SDN BHD
Download Slide View Video

In this session, learn about how digitalisation transforms a traditional business in terms of marketing, business and operations; and how it is a game changer in this new normal.

Speaker: Rachel Lau, Head of E-Commerce, Elianware (EE-Lian Enterprise (M) Sdn Bhd)

View Video

As SMEs brave the ‘new normal’, digitalization has become a necessity for companies to move up the value chain for their survivability and sustainability.

Speaker: Thew Soon Kheng, Head of SME Direct Sales (Nationwide), Digi

View Video

Transitioning business to a digital business by converting and automating the processes under the control of digital technologies. In order to achieve this, business needs to leverage on digital trends. Let’s take a look at some of the digital trends from 2020 as well as look ahead to 2021.

Moderator: Low Ngai Yuen, CEO, eFM

Panelists:
- Mr. Muhundhan Kamarapullai, Director, Business Digital Adoption, MDEC
- Kai Ping Yong, CEO, SIDEC

View Video

为啥直播卖货这么火？普通生意人直播卖货怎样才能卖得好？别错过这个研讨会，来宾门都会一一分享他们的心得哦！ 

主持人：小马， 财经企业节目主持人

嘉宾：

- Chee Kelvin, Managing Director, Ah Boy Pasar (Virtue Dynamic Marketing (M) Sdn Bhd )
- Zech Lim, Founder, 吉品肉吧 (Jimeat Global Sdn Bhd )

View Video

我们的目的是教育及告诉马来西亚中小企业如何从电子商务中转换至透过脸书直播来利用脸书拥有的数据库。我们也旨在教育自动化和工作流程系统化在脸书直播销售过程中的重要性，同时，也教导中小企业如何扩大市场。

演讲者: Aries Weng, Director, Getme (M) Sdn Bhd & Playart International Ptd Ltd

View Video

一家拥有35年历史的宠物店，收入来自于宠物理发和酒店等服务。但遇上MCO经济打击以及批发商丢价转向零售，难关重重，他们会如何克服呢？

演讲者: Nicole Sew 邵静怡, General Manager, 88 Pets Mart Sdn Bhd

View Video

经营了近20年的服装批发生意，因为新零售时代以及疫情影响，再加上生意上的债务，导致生意危在旦夕。他们如何逆境重生呢？

Speaker:  Forley, Manager, G Wins Enterprise Sdn Bhd

View Video

原本经营了20年以及有六间连锁店的Clement, 因疫情对餐饮业造成毁灭性的冲击 ，最后关剩最后一家。绝望到差点要结业回乡的他，突然灵机一动把板面转成方便板面售卖。

Speaker: Clement Lin, 创办人, Meet The Chili 与 Meet Mee 板面

In this session, we will be sharing how companies have successfully benefitted from cloud-based HR solutions and how SMEs can improve their overall productivity and competitiveness - simply by going digital. Learn how you can automate payroll, improve workforce visibility and manage leave entitlement easily, and how this can create a lasting impact on your business operations and organisational success.

Speaker: Chan Chiou Hao, COO, JustLogin
Download Slide View Video

Digital Transformation is the use of new, fast and frequently changing digital technology to solve problems. It is about transforming processes that were non digital or manual to digital processes. Tune in to know how to go digital with CIMB.

Speaker: Kevin Christoper a/l Antonysamy, Assistant Manager SME Banking Business Development and Marketing, CIMB
Download Slide View Video

We aim to educate and brief Malaysian SMEs, on how to transit from E-commerce stores, to leverage the database on Facebook by using FB Live. We also aim to educate the importance of automation and systemizing the work process during FB Live selling and on how to grow their Market.

Speaker: Gary Yeo, Director, Getme (M) Sdn Bhd

View Video

Businesses are undergoing a rapid digital transformation in response to the evolution of the end-user experience and the way people interact with systems. This panel is here to help you to understand the radical changes you face in the digital world and enable to create rich digital experiences for both employees and customers.

Moderator: Karamjit Singh, Founder & CEO, Digital News Asia

Panelists:
- Chan Kee Siak, Founder & CEO, Exabytes
- Eugene Teh, Chief Business Officer, Digi
- Vivienne Chin Ee Kwan, Head of SME Banking Business Development and Marketing, CIMB

View Video

The digital transformation & scaling up journey of Low & Partners

Speaker: Dato’ Andy Low Hann Yong, Founder & Managing Partner of Low & Partners

View Video

This session will share the latest F&B and Agriculture Market Trends and B2B Export Opportunities in E-commerce during this pandemic.

Speaker: Davis Gao, Global Seller Operation Growth Manager, Alibaba.com
Download Slide View Video

How to build your business brand on social media, even without a website and starting getting conversion.

Speaker: Khushboo Nangalia, Founder, BEYOND99

View Video

Google Search is the most-used search engine on the World Wide Web, handling more than three billion searches each day. In this session, you will learn how you can optimize your websites for users and to be compatible with Google search engine. You will learn how search works. You will be given tips on how to do well on search and explore tools that Google offers which you can use to manage your online presence on Google Search. This session is suitable for website or business owners as well as web developers who want to learn more about your website presence on Google organic search.

Speaker: Cherry Sireetorn Prommawin, Search Advocate, Google

View Video

All businesses need promotions, as you will need new customers because without them your business sales might be affected. This panel is going to discuss the tips to create an effective ad to find new sales for your business.

Moderator: Khushboo Nangalia, Founder, BEYOND99

Panelists:
- Daphne Cheah, Assistant Digital Marketing Manager, Exabytes
- Amirul Mokhtar, Digital Marketing Strategist, amirulmokhtar.com
- Jan Wong, Founder & CEO, OpenMinds

View Video

How do EatCakeToday, the first online cake order and delivery portal adapt to the changes during MCO and becoming an O2O player 

Speaker: BC Ang, CEO, EatCakeToday
Download Slide View Video

The purpose of the presentation will be discussing my journey in setting up Sunshine online in a traditional business environment. What were the challenges, how to identify them and potential solutions that can be employed.

Speaker: Aaron Hwang, E-Commerce Manager, Sunshine Retail Group

View Video

What is New Retail? How could businesses benefit from the deployment of New Retail business model? 91APP will reveal the mind-blowing success secrets and valuable insights for the first time in Malaysia.

Speaker: Lee Wei Hong, Senior Business Consultant, 91APP
Download Slide View Video

New technologies and new ways to connect with consumers are transforming the retail sector. To compete effectively, traditional retailers should reimagine how they create and capture value, thinking past omnichannel positioning to find the best uses for their assets.

Moderator: Wintson Tham, Business Development, Exabytes

Panelists:
- Aaron Hwang, E-Commerce Manager, Sunshine Retail Group
- Jeff Yong, Executive Director, HAIRDEPORT (Kimma Sdn Bhd)
- Ooi Boon Sheng, CEO, Xilnex (Web Bytes Sdn Bhd)
- Marvin Khoo, Project Director, 91APP

View Video

In this session we'll debunks common misconceptions about the cloud, share actionable insights on how business owners can leverage digital tools to innovate your F&B business and more.

Speaker: Neo Wei Jie, Small Business Specialist, Xero

View Video

Why and how did we started selling kuih online, what platform and solutions we use to sell, creative and branding of the brand, food delivery solution, encourage all traditional business owners to online

Speakers:
- Angeline Lo, Founder & Head of Marketing, Okay Eats
- Joey Lee, Founder & Head of Creative, Okay Eats
Download Slide View Video

An overall view of how Covid-19 digitalise the food & beverage sectors and changing the shape of food business in Penang.

Speaker: Kenneth Phoenix Quah, Founder & President, Phoenix Asia Holdings and Cili Panda Sdn. Bhd
Download Slide View Video

Go digital is hot topic in the F&B industry nowadays. However, misconceptions have also grown about digital transformation, which has subsequently affected the F&B industry. This panel is going to show you the misconception of digital transformation and the how F&B industry can digitize easily.

Moderator: Suzanne Ling, Co-founder, Picha Eats

Panelists:
- Lennise Ng. CEO, Dropee
- Tommy Looi, Founder, 2290 Ladybirdshop Enterprise
- Eric Lian, Marketing Executive, EasyStore

View Video

Moderator : Angghina Khansa

Speaker : Roy Baskoro (FOKUS UMKM), Peter Shearer (Founder of Wahyoo), & Dhyda Maryudha (Owner of Kopi Sagaleh)

Businesses have not had it easy in recent years. A weakened rupiah, rising costs, labour shortage and weaker consumer spending are only some of the challenges faced by companies today. Let's discuss the challenges that most SMEs facing, and what are the solutions that can implement

Speaker : Septian Junior, Campaign Project Design Lead Shopee Indonesia

Speaker : Pandi

Speaker : Zamar Rimba (Account Strategist at Google Indonesia)

Speaker : Joh Juda, Lead Customer Success MailTarget

A walkthrough on how to use Email Marketing and some tips on how to build, engage and retain your customers by using Email Marketing.

Moderator : Angghina Khansa

Speaker : Aditya Kristanto (Founder of Pakar), Joe Handaya (SEO Manager at Bramble Furniture), & Juanda Rovelim (CEO Kavlink Solusi Digital)

Moderator : Stephanie Soekandar

Vancelia Wiradjaja (Managing Director Xing Fu Tang Indonesia), Najla Bisyir (Founder & CEO of Bittersweet by Najla), & Christopher Aldo, Owner of YellowFit Kitchen)

The New Normal is here and F&B businesses have been incredibly impacted. But why have some F&B businesses continued to do well? We’ll break down how your F&B business can survive, or even thrive, in this season.

Speaker : Indra Hartawan, Exabytes

Why you need to transform your business in times like this, suitable for those who have a brick and mortar store, also those who already own a website but like to do better.

Moderator : Simon Sibarani

Speaker : Juanda Rovelim (Kavlink Solusi Digital), Anggoro Aninditho (Exabytes), & Aldio Judisya (Social Media Manager Moka)

This session will share tips on starting in the digital space & how to grow your business.

Speaker : Yopie Chandra

Speaker : Pandhu Wiguna, Direct Sales Leader TikTok Indonesia

Speaker : GO-PAY

Speaker : Haikal Bekti Anggoro, SVP Traffic Operation Lazada

Moderator : Simon Sibarani

Speaker : Maria Anggraini (CEO & Founder This is April), Monica Amadea (Founder & CEO of Monomolly), & Gitta Amelia (Co Founder Secondate Beauty)

BUSINESSES have not had it easy in recent years. A weakened ringgit, rising costs, labour shortage and weaker consumer spending are only some of the challenges faced by companies today. Let's discuss the challenges that most SMEs facing, and what are the solutions that can implement.

Moderator: Adrian Oh, Founder, Zepty

Panelist:
1) Muhundhan Kamarapullai, Director, Business Digital Adoption, Malaysia Digital Economy Corporation (MDEC)
Malaysia Digital Economy Corporation (MDEC)
2) Chan Kok Long, CEO & Co-founder, iPay88
3) Shayna Teh, Co-Founder, Food Market Hub
4) John Lee, Director, Founder and CEO of Good Works Technology Sdn Bhd

View Video