Benjamin Fong

Founder, Peasy

Ben is the founder of Peasy. He is also the founder of Mitosis; an award winning agency based in KL and JKT. Mitosis had helped brands such as Nescafe Dolce Gusto, DBS, Manulife, Tune Protect, Honda, Johnny Walker to generate more than MYR 700m online revenue in total. Ben founded Peasy with the mission to help 50,000 SME in ASEAN to generate 15b MYR online revenue in the next 3 years.

1515 - 1600 PM

(1/4/2020) Wednesday

Growing sustainable online sales during and post MCO

Benjamin Fong, Founder, Peasy AI

Businesses without an online sales channel were left in lurch during the MCO. Consumers' buying habit and e-commerce landscape will change forever after this crisis. Marketing is always a forward spent, balancing between preserving cashflow for survival and growing won’t be easy. We have analyzed over 400+ FB, IG and Google campaigns running before and during the MCO - and we will share recommendations on how you can adjust your digital marketing to preserve your cashflow and maximize return. We will also be announcing exciting incentives to help SME overcome these trying time.

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