Antonius Taufan
Taufan is the CEO and Founder of TADA (www.usetada.com), an end-to-end customer retention platform that helps brands to plan, launch, and manage subscription program. TADA’s mission is to help brands double their profit per customer. His extensive understanding and experience in the Marketing space is widely recognized and has made him an authority on this subject. Taufan is an active mentor for Endeavor Entrepreneurs and serves on the Board in several companies. In his spare time, he enjoys rock climbing, surfing, cooking and meditating. The four activities allow him to zone out from work momentarily, giving him a different dimension of his otherwise workaholic regime.
(31/3/2020) Tuesday
Surviving this crisis: Improve your cash flow and lock-in customers with subscription program
Antonius Taufan, CEO, TADA
Cash is the lifeline of every business. Unfortunately, the majority of businesses live only with 27 cash buffer days and, with the pandemic of this COVID-19, cash situations are getting worse day by day. Subscription enables brands to lock-in their customers, get recurring revenue and most importantly collect upfront money which improves cash flow. Netflix, Spotify, and Uber are some of the first big players in the subscription game. Inspired by these brands, TADA has successfully created a technology platform for lifestyle businesses, ecommerce, restaurants, and many others to strategically plan, manage and launch subscription program for their customers.